Chord Data Attribute Definitions

As a commerce data platform, we empower brands to not only boost revenue and lower customer acquisition cost (CAC), but also deepen their understanding of customers through our infrastructure that exposes predictive insights, revenue forecasting, and customer lifetime value (LTV).

With the always-expanding size of the Chord Data Attribute catalog, it is vital that users understand the fields getting used in your Chord reporting and the nuances that come with that.

The following documentation provides the definition(s) and methodology for all available Chord Data attributes.

These attributes and their definitions can be accessed via the Explore view of any report, by clicking on the "i" icon for any field.