Iterable

introduction it erable is a modern, ai powered marketing automation solution that enables brands to craft highly personalized, real time engagement strategies across multiple channels—all from one comprehensive platform its intelligent workflows, advanced analytics, seamless integrations, and recognized user experience make it a compelling choice for growth minded marketers getting started before connecting your iterable account as a cdp destination, an api key must be created within your iterable account navigate to integrations > api keys within the top menu click on + new api key in the new api key modal, name the new key and select server side as the key type note for chord cdp purposes, the server side type is required, for more details on iterable's types https //support iterable com/hc/en us/articles/360043464871 api keys connecting to the iterable cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select iterable from the destination catalog enter in the destination name and the iterable api key click "create" to connect chord events relevant for destination while iterable serves as your sms and email marketing platform, chord passes through all availalbe/possible track events, page and identify events that are passed through any configured sources upstream all track events are sent to the https //api iterable com/api/docs#events track with their original name as custom track events, while chord identify events translate to user https //api iterable com/api/docs#users updateuser chord tracking event destination event/action all track events event name passed as is identify upsert profile (to create or update user profile) page page event sent as custom track event before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream