Pinterest Conversions

introduction the pinterest conversions api is a server side tool that lets advertisers send conversion events—like purchases, sign ups, or page views—directly from their servers to pinterest it’s an alternative or complement to the pinterest tag (which operates in the browser) and is designed to improve data reliability, especially when browser tracking is limited by ad blockers or privacy settings getting started you will need the app name, ad account id, and conversion token to connect this destination app name the name of the site from which the event originated ad account id this is a unique identifier of an ad account this can be found in the pinterest ui by following these steps conversion token this is the conversion token for your pinterest account this can be found in the pinterest ui by following these steps connecting to the pinterest conversions api cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select pinterest conversions from the destination catalog enter in the destination name and the app name, ad account id, and conversion token click "create" to connect