The Pinterest Conversions API is a server-side tool that lets advertisers send conversion events—like purchases, sign-ups, or page views—directly from their servers to Pinterest. It’s an alternative or complement to the Pinterest Tag (which operates in the browser) and is designed to improve data reliability, especially when browser tracking is limited by ad blockers or privacy settings.

App Name, Ad Account ID, and Conversion Token

The name of the site from which the event originated.

 This is a unique identifier of an ad account. This can be found in the Pinterest UI by following 

This is the conversion token for your Pinterest account. This can be found in the Pinterest UI by following 

Connecting to the Pinterest Conversions API CDP Destination

Not all Chord Tracking events are used downstream in your configured destinations. The most relevant and important events in the Chord tracking plan are mapped within the CDP destination, relayed and then ingested in the destination. The Chord tracking plan events used by the 

Before connecting destinations in the Chord CDP, please verify with all Destination owners that all 

Running external destinations alongside configured Chord CDP destinations 

can result in duplicate events downstream. 

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