StackAdapt Pixel

stackadapt is a programmatic advertising platform for native, display, video, and connected tv campaigns this destination loads the stackadapt universal pixel in the browser and forwards identify and track events for conversion measurement and audience targeting there is no server side component getting started this is a device mode destination the stackadapt universal pixel is loaded automatically — no manual script installation is required you will need pixel id — your universal pixel id, found in the pixels page in your stackadapt account connecting to the stackadapt cdp destination warning before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream log into the chord data platform navigate to the cdp click the "add" button next to destinations select stackadapt from the destination catalog enter the destination name and your pixel id click "create" to connect events event mapping chord event type stackadapt sdk call notes page saq("ts", pixelid) page view tracking call identify (stores user traits in memory) traits attached to subsequent track events; not sent immediately track saq("conv", pixelid, conversiondata) all track events forwarded as conversions page events fires a stackadapt page view tracking call stackadapt sdk call saq("ts", pixelid) no additional attributes are sent with page events identify events identify events store user traits in browser memory these traits are not sent to stackadapt immediately — they are attached to all subsequent track conversion events for the duration of the browser session stackadapt trait chord source (priority order) email properties email > context traits email > traits email first name properties first name > context traits first name > traits first name last name properties last name > context traits last name > traits last name phone properties phone > context traits phone > traits phone track events sends a conversion event to stackadapt with ecommerce data and any previously stored user traits from identify calls stackadapt sdk call saq("conv", pixelid, conversiondata) always included stackadapt attribute chord source notes action event (the track event name) email stored from identify included if an identify call was made first name stored from identify included if an identify call was made last name stored from identify included if an identify call was made phone stored from identify included if an identify call was made order level attributes stackadapt attribute chord source (priority order) notes order id properties cart id / properties order id included if present revenue properties revenue > properties total > properties value > calculated from products prefers subtotal (excluding tax/shipping) currency properties currency defaults to "usd" product attributes (single product) when properties products\[] contains exactly one product, product fields are sent as flat attributes stackadapt attribute chord source (priority order) product id properties products\[0] product id > properties products\[0] id > properties products\[0] sku product category properties products\[0] category product name properties products\[0] name product price properties products\[0] price product quantity properties products\[0] quantity — defaults to 1 product attributes (multiple products) when properties products\[] contains two or more products, they are sent as a products array each element uses the same field mapping as the single product above empty product objects are filtered out initialization the plugin loads the stackadapt universal pixel script the plugin manages sdk loading state ( fresh → loading → loaded / failed ) to prevent duplicate script loads if the script fails to load, subsequent events are silently dropped csp requirements if your site uses a content security policy, allow the following domains directive domain script src https //tags srv stackadapt com connect src https //tags srv stackadapt com , https //qvdt3feo com style src https //tags srv stackadapt com updated 6 apr 2026