StackAdapt Pixel

introduction the stackadapt destination enables client side integration with stackadapt's universal pixel for programmatic advertising, retargeting, conversion tracking, and lookalike audience building getting started stackadapt is a device mode destination , meaning chord sends events directly from your website or frontend application to stackadapt’s api before connecting, ensure you have an active stackadapt account your stackadapt pixel id your stackadapt universal pixel id find this in your stackadapt account under pixels > universal pixel connecting to the stackadapt cdp destination log into the chord data platform navigate to the cdp open the destinations tab click add and select stackadapt pixel from the destination catalog provide a recognizable destination name (e g , “stackadapt – production”) enter your pixel id click create to activate the destination chord events relevant for destination not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination the chord tracking plan events used by the stackadapt destination are chord tracking event destination event page site visit / page view all track events conversion before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream