Tag

introduction a tag destination is a type of data integration that sends information to a platform using a browser based tracking script—often referred to as a “tag ” for example, when a user visits your website, the tag runs in their browser and sends event data (like purchases or clicks) directly to platforms like google ads, facebook, pinterest, or tiktok they’re often required by ad platforms to enable features like pixel based targeting or attribution on chord, tags are device mode destinations to use this destination, follow the instructions below log into the chord data platform navigate to the cdp click the "add" button next to destinations select tag from the destination catalog add the relevant tag code in the code block presented click "create" to create the tag before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream