Variant Attributes
The Variant Attribute configuration maps additional attributes per variant that may not be available in the OMS. While the OMS may have fields for capturing some attributes within variants, Brand operators often want more flexibility and control over their products.
This configuration provides the ability to add a three-tiered hierarchy per variant including Category, Sub Category, and Class. Utilizing all three layers is not required.
Additional attributes per variant can also be added and updated here including:
- Color
- Function
- Material
- Shape
- Size
- Style
- Other - this can include multiple fields not represented by the above attributes, separated by a comma.
All of these attributes flow through the model and are surfaced in the Line Items Explore.
Note: The configuration allows for only one row per variant.
While surfacing additional information is useful, these fields can be used to answer more nuanced questions:
- A brand has recently released a new item and want to see performance by size - not just net revenue, but returns over time. Color can be added to pivot and see the performance over time.
- A brand wants to segment their customers based on the purchase of a certain product and the function.
- A brand has different teams working on specific product lines. The hierarchy can be used to quicky filter a dashboard for the individual teams needs without having to build a custom dimension.
Surfacing these fields opens up the ability to slice the data in more dimensions and manage reports in new way.