Klaviyo

introduction klaviyo is a marketing automation platform built specifically for e commerce brands, designed to help them deliver personalized customer experiences through email and sms it empowers marketers to build targeted campaigns, automate messaging flows, and measure performance using rich customer data by integrating directly with e commerce platforms and pulling in behavioral and transactional data, klaviyo enables brands to turn insights into action—driving higher engagement, loyalty, and revenue getting started before connecting your klaviyo account as a cdp destination, the following settings must be updated on klaviyo the events api scope must be set to read/write access all other api scopes can be set to read access once configured, the api key permissions will appear as follows connecting to the klaviyo cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select klaviyo from the destination catalog enter in the destination name and the klaviyo api key click "create" to connect