Chord's Ads module* unlocks connections for up to six potential sources of ad spend data and enables a robust Ads explore, which is a wide dataset populated with enriched data fields.

The Ads explore allows for the creation of custom reports and audiences or customer segments with granularity down to the campaign level. Ad spend data is also joined to Chord's rich marketing attribution data, which enables even more detailed performance analysis.

Sample fields available in Ads explore:

The module enables direct connections to the following sources:

The module unlocks access to the Advertising Spend schema (part of Model Amplifications), which enables brands to configure their manual or offline ad spend data (e.g. podcasts, newsletters, billboards) for efficient ingestion and transformation alongside their digital ads data.



*The Ads module is available for purchase for by all Chord brands; contact [email protected] or your account executive to add it to your account.