Ads Module

overview chord's ads module unlocks connections for various sources of ad spend data and enables a robust ads explore, which is a wide dataset populated with enriched data fields the ads explore allows for the creation of custom reports and audiences or customer segments with granularity down to the campaign level ad spend data is also joined to chord's rich marketing attribution data, enabling even more detailed performance analysis sample fields available in ads explore ad name ad status campaign advertising channel type campaign name source the module enables direct connections to the following sources facebook ads google ads pinterest ads tiktok ads youtube ads bing ads (now available!) the module unlocks access to the advertising spend model amplification (part of model amplifications ), which enables brands to add manual or offline ad spend data (e g podcasts, newsletters, billboards) for efficient ingestion and transformation alongside their digital ads data for a complete picture of marketing ads spend use cases brands create reports to track ad spend over time by channel brands create reports to compare total impressions by campaign and channel please reach out to help\@chord co or your account executive for more information about or access to this feature