Chord's Ads Module unlocks connections for various sources of ad spend data and enables a robust Ads explore, which is a wide dataset populated with enriched data fields.

The Ads explore allows for the creation of custom reports and audiences or customer segments with granularity down to the campaign level. Ad spend data is also joined to Chord's rich marketing attribution data, which enables even more detailed performance analysis.

Sample fields available in Ads explore:

The module enables direct connections to the following sources:

The module unlocks access to the Advertising Spend model amplification (part of Model Amplifications), which enables brands to add manual or offline ad spend data (e.g. podcasts, newsletters, billboards) for efficient ingestion and transformation alongside their digital ads data for a complete picture of marketing ads spend.



Please reach out to [email protected] or your account executive for more information about or access to this feature.