A CDP (Customer Data Platform) destination is any platform or tool where customer data collected from a CDP is sent for activation. CDP destinations include marketing platforms, CRM systems, ad networks, or analytics tools.

The CDP destination catalog serves as a curated directory of all possible destinations a Chord brand can connect to on the Chord data platform. Each destination page outlines the capabilities, requirements, and setup instructions for that particular CDP destination. This is to streamline activation downstream by helping marketers and operators quickly understand where their store data can go, what it can do once it’s there, and how to get connected—ultimately shortening time to value and supporting orchestrated, data-driven engagement strategies.

A device mode destination is a way to send data directly from a customer’s browser or device to a marketing or analytics tool—like Google Ads or Facebook. Instead of routing the data through your backend or a platform like Chord, it goes straight from the user's device to the destination tool. This can help with faster data delivery, more accurate user tracking, and better ad targeting, especially for platforms that rely on real-time browser signals.

A cloud mode destination sends data from your backend—or from a platform like Chord—to a marketing or analytics tool, instead of sending it directly from the customer’s device. This means the data is processed and routed through secure servers before it reaches the destination. Cloud mode gives you more control, better data consistency, and helps ensure that tracking still works even if a browser blocks certain scripts or cookies.

The Chord CDP destination catalog has a number of key destinations that you can connect to, including (but not limited to):

To add destinations, admin-level users can take the following steps to set up CDP destinations via our destination catalog: