Chord Reveal (Private Beta)

what is chord reveal? chord reveal helps brands connect the dots between anonymous sessions and real customer identities—unlocking previously hidden insights across acquisition, retention, and conversion by leveraging persistent, privacy compliant cookies, we match site visitors to enriched profiles using verified third party data sources the result? smarter segmentation, better personalization, and stronger roi across your marketing stack unlock new value from anonymous traffic by using our data enricher gives you the context you need chord reveal is currently available only for users located in the united states visitors accessing your site from outside the u s cannot be identified through chord reveal why it matters every e commerce brand sees a large portion of traffic come from anonymous users—people who browse, click, and even add to cart without ever logging in or checking out until now, that activity has lived in the dark with chord reveal , you can identify and connect anonymous sessions to known users power smarter retargeting and journey orchestration improve campaign attribution and funnel visibility enrich your cdp with more complete customer profiles how it works chord reveal uses a blend of behavioral patterning, first party identifiers (like email captures), and event level stitching to match sessions across devices and visits—without relying on third party cookies note that de anonymized user data will not be merged with existing user profiles; this data is merely displaying additional fields based on the same anonymous id when a match is made, chord automatically updates user records and exposes those enriched identities in existing explores if you are a beta user of chord reveal, you will be able to leverage a new group label named “chord reveal” across the activities and sessions explores on the chord platform additional technical details follow below anonymous user page view as with standard user identification, an anonymous user triggers an initial page view if this user cannot be mapped to a known user id , we query our proprietary identity graph built from licensed third party providers to see if this user is identified identity resolution & enrichment match if the user is found within the identity graph, we use high confidence probabilistic scoring and return a structured enrichment object, which includes email (v1) name (v1) data structure enriched profile data is returned via unique data table separated from first party customer tables privacy & compliance all data processing adheres to u s regulatory frameworks consent preferences are honored, and opt outs are immediately suppressed and removed from data enrichment workflows here is a sample flow of how chord reveal works a visitor anonymously navigates to a page on your website (this individual is anonymous) if the visitor eventually logs in to their account on your site, they become self identified (no longer anonymous) if the visitor doesn't log in and chord identifies them, the visitor becomes chord identified (no longer anonymous) if the visitor logs in after being chord identified, then the visitor becomes self identified getting started with chord reveal what you’ll need chord cdp access consent collection (via your site or email capture) active web tracking (event capture) setup steps request access to the private beta verify event coverage access and monitor matches via activities and sessions explores what to expect once chord reveal is enabled, you’ll begin to see more users attributed to known ids enriched session and conversion metrics greater reach in segmentation and re marketing audiences privacy & consent chord reveal respects privacy by only resolving identity when consented, first party data is available all identity resolution is done using hashed identifiers and never relies on third party cookies or cross site tracking questions? reach out to product\@chord co to request early access to the private beta