MNTN Tracking Pixel (Web Pixel)
Introduction
MNTN Tracking Pixel is MNTN's site-wide audience building and attribution pixel for Connected TV (CTV) advertising. This destination fires a JavaScript pixel on every page view, enabling MNTN to build audiences and attribute site visits to CTV ad exposure. There is no server-side component.
For conversion tracking (purchases, sign-ups, leads), use this destination alongside the MNTN Conversion Pixel.
Getting Started
This is a device-mode destination. The pixel fires by dynamically inserting a <script> tag — no manual script installation is required. You will need:
- Advertiser ID — your MNTN advertiser ID. This is the value of the o parameter in MNTN's tracking pixel snippet, found in your MNTN account.
Connecting to the MNTN Tracking Pixel CDP Destination
Before connecting destinations in the Chord CDP, please verify with all Destination owners that all non-Chord CDP configured destinations are disabled. Running external destinations alongside configured Chord CDP destinations can result in duplicate events downstream.
- Log into the Chord data platform.
- Navigate to the CDP.
- Click the "Add" button next to Destinations.
- Select MNTN Tracking Pixel from the destination catalog.
- Enter the destination name and your Advertiser ID.
- Click "Create" to connect.
Events
Event Mapping
Chord Event | Behavior |
|---|---|
page | Fires tracking pixel |
screen | Fires tracking pixel |
All other event types (track, identify, etc.) are silently skipped.
Page / Screen Events
Fires a tracking pixel request to MNTN with referrer and page URL data.
Pixel request: GET https://dx.mountain.com/spx?shaid=...&tdr=...&plh=...&cb=...
Parameter | Source | Notes |
|---|---|---|
shaid | Configuration | Advertiser ID |
tdr | document.referrer | URL-encoded, max 2048 chars |
plh | parent.location.href | URL-encoded, max 2048 chars |
cb | Generated | Random cache buster |
Initialization
The plugin does not load an external SDK. Each event fires by creating a <script> tag with the pixel URL as its src attribute, inserted before the last script tag in the document.
CSP Requirements
If your site uses a Content Security Policy, allow the following domains:
Directive | Domain |
|---|---|
script-src | https://dx.mountain.com |
connect-src | https://dx.mountain.com |