Subscriptions Module

4 min

Introduction

Chord's Subscription Analytics module provides a suite of 7 Explores designed for self-service subscription analysis.

These Explores:

Work across Recharge and your OMS

Provide a unified view of subscription performance

Support analysis across:

Customer-level

Subscription-level

Product-level

Lifecycle events

How to access

Log into the Chord Commerce Data Platform

Navigate to Analytics

Click Explores

Select a Subscription Explore

Quick reference — Which Explore should I use?

Use this as your starting point when you’re not sure where to go.

Each Explore is designed to answer a specific type of business question.

If your question is about…	What you’re trying to understand	Use this Explore
Overall subscription health	Are we growing or shrinking? What’s our churn rate?	Subscription Metrics Daily
Customer value (LTV)	Who are our most valuable subscribers?	Subscriber Journey
Retention over time	How long do customers stay? How do cohorts behave?	Subscriber Journey Monthly
Behavior leading to churn	What happens before users cancel?	Subscription Events Enriched
Business impact of changes	How much revenue are we losing from cancellations?	Subscription Movements Daily
Product performance	Which products drive growth or churn?	Subscription Product Metrics Daily
Bundle performance	Which product combinations perform best?	Subscription Bundle Metrics Daily

You can use this handy guide to start your analysis:

Start with Metrics Daily → “What is happening?”

Move to Journey / Monthly → “Who is driving this and how does it evolve?”

Use Events → “Why is this happening?”

Use Movements / Product / Bundle → “Where is the impact coming from?”

Key Dimensions & Metrics

Subscription Metrics Daily ExploreSubscription Metrics Daily

Subscriber Journey ExploreSubscriber Journey Explore

Subscriber Journey Monthly ExploreSubscriber Journey Monthly Explore

Subscription Events Enriched Exploreubscriber Events Enriched Explore

Subscription Movements Daily ExploreSubscription Movements Daily

Subscription Product Metrics Daily ExploreSubscription Product Metrics Daily

Subscription Bundle Metrics Daily ExploreSubscription

Glossary

Term	What it Means	How to Interpret / Use	Where You’ll See It in Looker
Active Subscription	A subscription that is currently ongoing. Includes both fully active and paused subscriptions.	Use this to understand the current size of your subscriber base. Note that paused users are still counted.	Subscription Metrics Daily (Active Count), Subscriber Journey (Is Active Subscriber), Subscriber Journey Monthly (Is Active Subscriber EOM), Product & Bundle Explores (Active Subscription Count)
Churn / Churned	A subscription that has been cancelled. Does not include pauses.	Represents true customer loss. Track this to understand retention issues.	Subscription Metrics Daily (Churned Count, Churn Rate), Subscriber Journey (Is Churned, Churn Count), Monthly (Is Churned EOM, Cancellations This Month), Events Enriched (Event Type = canceled), Movements (status_cancelled)
Winback	A subscriber who cancelled all subscriptions and later returned by subscribing again.	Indicates successful re-engagement after churn.	Subscriber Journey (Is Winback), Subscriber Journey Monthly (Has Reactivated By EOM)
Reactivation	A previously cancelled subscription that becomes active again (subscription-level).	Measures recovery of churned subscriptions.	Subscription Metrics Daily (Reactivated Count), Movements (status_reactivated), Events Enriched (Event Type = reactivated)
Net New	Net change in subscriptions: New + Reactivated − Cancelled.	Indicates overall growth vs decline.	Subscription Metrics Daily (Net New Count)
LTV (Lifetime Value)	Total revenue generated by a subscriber across all subscription orders.	Use to understand customer value over time and compare cohorts or segments.	Subscriber Journey (LTV Gross / Net Revenue), Subscriber Journey Monthly (LTV Gross Revenue EOM)
EOM (End of Month)	Metrics calculated as of the last day of a month.	Used for consistent month-over-month comparisons (retention, LTV growth).	Subscriber Journey Monthly (all EOM fields like Active EOM, LTV EOM)
Solo Subscription	A subscription that contains only one product.	Helps identify products that perform well individually.	Subscription Product Metrics Daily (Solo Subscription Count)
Bundle	A subscription that contains two or more products.	Useful for analyzing product combinations and cross-sell behavior.	Product Metrics (Bundle Subscription Count), Bundle Metrics Daily (all bundle fields)
Movement	Any change in a subscription’s state (created, cancelled, paused, resumed, reactivated, quantity/price change).	Use to understand operational changes and trends in subscriptions.	Subscription Movements Daily (Movement Type, Category), Events Enriched (Event Type)
Provider	The system managing subscriptions (Recharge, ChordOMS, CustomOMS).	Important context — data availability and detail vary by provider, which affects analysis.	All Explores (Provider filter present everywhere)