TikTok Pixel

introduction the tiktok pixel is a piece of code that tracks user actions on your site after interacting with tiktok ads it enables performance measurement, conversion tracking, and audience retargeting to improve ad effectiveness getting started this is a device mode destination you will need your pixel code, which is your tiktok pixel id, to connect this destination for more information about the tiktok pixel id, https //ads tiktok com/marketing api/docs?id=1739583652957185 connecting to the tiktok pixel cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select tiktok pixel from the destination catalog enter in the destination name and the pixel code click "create" to connect chord events relevant for destination not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination the chord tracking plan events used by https //ads tiktok com/help/article/supported standard events?lang=en are chord tracking event destination event callback started contact checkout started initiatecheckout custom/generic events event name to be passed directly download link clicked download form submitted submitform identify identify order completed completepayment order placed placeanorder page autopageview payment info entered addpaymentinfo product added addtocart product added to wishlist addtowishlist product clicked clickbutton product viewed viewcontent products searched search signed up completeregistration subscription created subscribe before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream