Triple Whale

introduction triple whale is a unified e commerce attribution and analytics platform that offers advanced tracking, attribution modeling, and real time insights across channels and customer touchpoints connecting triple whale as a destination allows you to send user level events and interactions collected via chord directly to triple whale — enabling centralized attribution, funnel analysis, and behavioral insights while preserving your brand’s data context getting started as a device mode destination, triple whale receives data from client side tracking implemented via chord before connecting, ensure you already have a triple whale account and the appropriate site or store configured; your site’s frontend includes necessary tracking setup (tracking code or pixel) compatible with triple whale; and you have authorization to add or change tracking destinations connecting to the triple whale cdp destination before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream log into the chord data platform go to the cdp → destinations section click “add” to browse available destinations select triple whale from the catalog enter a destination name (e g , “triple whale — production”) provide the store identifier and platform your store is running on click create to activate the destination once connected, chord will automatically route relevant user events and interactions (page views, conversions, identity data, etc ) to triple whale best practices & conflict avoidance before enabling triple whale via chord, we recommend disabling any legacy or manually added triple whale tracking scripts/pixels to avoid duplicate event firing and inflated data coordinating with your engineering or analytics team to ensure single source of truth for tracking and user identity (avoid multiple overlapping tracking solutions) confirming tracking consent and privacy compliance if you manage user data under gdpr/ccpa or similar regulations running parallel tracking outside of chord’s configuration may lead to inconsistent analytics, inaccurate attribution, or data duplication troubleshooting & faqs q i’m seeing duplicate pageviews or conversions in triple whale — what should i check? verify that you haven’t also installed triple whale tracking manually (outside of chord) duplicate scripts/pixels can cause double counting q what if some user attributes or events aren’t appearing in triple whale? ensure that the chord tracking configuration includes the necessary signals, and that your user identity mapping (e g , user id, email) is properly populated in chord before events fire q does triple whale overwrite my existing data warehouse or analytics stack? no — triple whale operates as a destination for analytic and attribution data if you rely on a separate warehouse or bi stack, treat triple whale as a complementary analytics solution rather than a full replacement