Twitter Ads

introduction the twitter ads pixel (also called the x pixel) is a small piece of javascript code that you embed on your website to help measure, optimize, and target your advertising on the twitter (x) platform getting started this is a device mode destination you will need the twitter ads pixel id to connect this destination you can locate the twitter ads pixel id from the snippet created on the https //business x com/en/help/campaign measurement and analytics/conversion tracking for websites connecting to the twitter ads cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select twitter ads from the destination catalog enter in the destination name and the pixel id click "create" to connect before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream