Chord CDP
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CDP Destination Catalog
Twitter Ads
4 min
introduction the twitter ads pixel (also called the x pixel) is a small piece of javascript code that you embed on your website to help measure, optimize, and target your advertising on the twitter (x) platform getting started this is a device mode destination you will need the twitter ads pixel id to connect this destination you can locate the twitter ads pixel id from the snippet created on the https //business x com/en/help/campaign measurement and analytics/conversion tracking for websites connecting to the twitter ads cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select twitter ads from the destination catalog enter in the destination name and the pixel id click "create" to connect chord events relevant for destination not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination the availalbe event types included via the https //business x com/en/help/campaign measurement and analytics/conversion tracking for websites destiantion include page view purchase download custom lead add to cart checkout initiated content view added payment info search, subscribe start trial add to wishlist product customization the corresponding chord tracking plan events used by the https //business x com/en/help/campaign measurement and analytics/conversion tracking for websites destination are chord tracking event destination event checkout started checkout initiated custom/generic custom download link clicked download email captured lead order completed purchase payment info entered added payment info product added add to cart product added to wishlist add to wishlist product viewed content view products searched search subscription created subscribe note the mapping listed above are not hardcoded within the destination itself, but rather must explicilty be configured within your destiantion set up in the chord cdp for example, map "product added" to "tw qkno4 qkni5" each mapping must include the chord tracking event name and the corresponding twitter event id the twitter event id will be generated and collected via the twitter ads manager for example before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream