Applovin Axon

introduction applovin’s axon is a performance marketing and machine learning optimization platform that helps brands improve ad efficiency, attribution accuracy, and customer acquisition outcomes axon processes real time behavioral signals and conversion events to optimize campaigns across channels connecting axon as a cdp destination allows chord to forward user level events and customer identifiers to axon so your marketing and acquisition teams can benefit from more complete attribution signals and smarter optimization getting started axon is a device mode destination , meaning chord sends events directly from your website or frontend application to axon’s api before connecting, ensure you have an active axon account your axon event key you can find this on the applovin dashboard navigate to account > general > keys to find it connecting to the axon cdp destination log into the chord data platform navigate to the cdp open the destinations tab click add and select axon from the destination catalog provide a recognizable destination name (e g , “axon – production”) enter your event key click create to activate the destination events before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream event name mapping chord event names are mapped to axon standard event names unmapped event names are passed through as is required events (purchase sites) true 244,244 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type recommended events true 244,244 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type 1\ page fires an axon page view tracking call axon sdk call axon("track", "page view") no additional attributes are sent with page events 2\ identify sends user identity to axon axon sdk call axon("identify", userid, traits?) true 162,162,164 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type 3\ track sends a tracked event to axon the payload structure varies by event type common attributes (item based events) the following events include items, currency, and value view item , add to cart , begin checkout , purchase , add payment info , view cart , remove from cart true 162,162,164 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type item attributes each product in properties products is transformed to an axon item true 162,162,164 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type purchase specific attributes ( order completed ) in addition to the common attributes above true 162,162,164 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type payment info attributes ( payment info entered ) in addition to the common attributes true 162,162,164 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type search attributes ( products searched ) true 162,162,164 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type sign up attributes ( signed up ) true 162,162,164 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type subscribe attributes ( subscribe / subscribed ) true 162,162,164 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type login ( logged in / user logged in ) axon sdk call axon("track", "login") no additional attributes are sent lead generated ( lead generated ) axon sdk call axon("track", "generate lead") no additional attributes are sent unmapped events events not listed in the event name mapping table are passed through to axon using the original event name, with properties forwarded as is axon sdk call axon("track", eventname, properties) csp requirements if your site uses a content security policy, allow the following domains true 244,244 left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type