Applovin Axon

introduction applovin’s axon is a performance marketing and machine learning optimization platform that helps brands improve ad efficiency, attribution accuracy, and customer acquisition outcomes axon processes real time behavioral signals and conversion events to optimize campaigns across channels connecting axon as a cdp destination allows chord to forward user level events and customer identifiers to axon so your marketing and acquisition teams can benefit from more complete attribution signals and smarter optimization getting started axon is a device mode destination , meaning chord sends events directly from your website or frontend application to axon’s api before connecting, ensure you have an active axon account your axon event key you can find this on the applovin dashboard navigate to account > general > keys to find it connecting to the axon cdp destination log into the chord data platform navigate to the cdp open the destinations tab click add and select axon from the destination catalog provide a recognizable destination name (e g , “axon – production”) enter your event key click create to activate the destination chord events relevant for destination not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination the chord tracking plan events used by the applovin axon destination are chord tracking event destination event identify identify page pageview all track events event name passed as is before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream