Bing Ads (UET Tag)

introduction bing ads , now called, microsoft advertising , is a pay per click (ppc) advertising platform that allows businesses to display ads across microsoft’s search network, including bing, yahoo, and aol it helps brands reach users through search results, partner websites, and native placements, offering targeting options based on keywords, location, demographics, and device type chord's cdp provides support for the bing ads uet (universal event tracking) tag the bing ads uet tag is a piece of code provided by microsoft advertising that you place on your website to track what visitors do after clicking on your ad specifically, it collects data on actions like purchases, form submissions, or page views, helping you measure ad performance, build remarketing lists, and enable automated bidding strategies in short, it connects your site behavior with your microsoft ads campaigns so you can optimize for better results getting started this is a device mode destination you will need the microsoft ads / bing universal event tracking tag id in order to connect this destination the relevant id can be found in your microsoft ads dashboard connecting to the bing ads (uet tag) cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select bing ads (uet tag) from the destination catalog enter in the destination name and the universal event tracking tag id click "create" to connect before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream