Building abandonment audiences with Ask Chord

you can ask ask chord for a browse, cart, or checkout abandonment audience in plain language, and get sessions, people, and reachability back without building a looker explore by hand it works from chord's purpose built abandonment data, which covers closed browsing sessions from the trailing 72 hours, so the numbers reflect a rolling window rather than a fixed report ask again a few hours later and expect the counts to move what you can ask ask in whatever words come naturally a few examples "who abandoned their cart in the last 72 hours?" "build me a checkout abandonment audience " "what do we have on abandonment audiences right now?" "what's the chord reveal uplift on our cart abandoners?" what ask chord returns ask chord reports three stages side by side, and a session lands in exactly one of them product abandonment someone browsed and left without adding anything to their cart cart abandonment someone added an item to their cart but never started checkout checkout abandonment someone started checkout but never completed it for each stage, it reports sessions and distinct people how many of those people are identified versus anonymous how many are reachable by email, counting an email on the customer record even when the session itself carried none how many identified people have no email on file at all the chord reveal uplift of the people reachable by email, how many are reachable only because reveal supplied the address, versus how many were reachable without it this is broken out per stage, not just as one account wide number on an account without reveal, ask chord says so and reports the uplift as zero how many people bought after abandoning ask chord leaves them out of the audience by default and tells you how many it left out, so a win back never reaches someone who has already converted example, not a benchmark one account's 72 hour window turned up 1,430 cart and checkout abandoners, 253 reachable by email, reveal supplied the address for 82 of those, and 38 people who bought after abandoning were left out your numbers will look different narrowing and saving the audience ask chord can narrow the list on request you can ask for a cart value floor a specific product sitting in the cart only people with no purchase at all in the last 90 days the people who bought after abandoning added back in, if you want them one row per person instead of one row per session the list ranked by another customer attribute ask chord returns the member list either way where the audiences feature is turned on for your account, tell it to save the list and give it a name from there it is a custom audience like any other, and syncing it to your marketing tools works the same way see custom audiences docid\ xkykcgelklon7k qesyk limits to know the 72 hour window is fixed and can't be widened ask about a longer stretch and ask chord answers from your event history instead, where identity only exists for shoppers who were logged in at the time email reachability is usually a small slice of any abandonment audience most abandoners are anonymous, so plan for channels beyond email if you want to reach the rest ask chord reports the numbers and the definitions behind them it doesn't recommend a campaign, a discount, or a send cadence, that part is still up to you questions about how this applies to your account? reach out to your chord team and we'll walk through the details together