Google Analytics 4 (Measurement Protocol)

introduction the google analytics 4 (ga4) measurement protocol is a set of rules that lets you send event data directly to ga4 from a server or backend system, rather than from a browser or app it’s useful for tracking events that happen outside of a user’s device—like purchases from a third party payment system or offline interactions it complements client side tracking and helps bridge gaps in your analytics data getting started you will need the relevant api secret and measurement id of your google analytics property to connect this destination obtain the api secret an api secret generated in the google analytics ui to create a new secret, navigate to admin > data streams > choose your stream > measurement protocol api secrets > create obtain the measurement id the ga4 measurement id associated with a stream for web locate this in the google analytics ui under admin > data streams > choose your stream > measurement id for apps locate the the firebase app id, found in the firebase console under project settings > general > your apps > app id connecting to the google analytics 4 (measurement protocol) cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select google analytics 4 (measurement protocol) from the destination catalog enter in the destination name, api secret , and the measurement id click "create" to connect chord events relevant for destination not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination the chord tracking plan events used by the https //developers google com/analytics/devguides/collection/protocol/ga4/reference/events destination are chord tracking event destination event cart viewed view cart checkout started begin checkout custom events snake case name (direct) generate lead generate lead order completed purchase order refunded refund page page view payment info entered add payment info product added add to cart product added to wishlist add to wishlist product clicked select item product list viewed view item list product removed remove from cart product viewed view item products searched search promotion clicked select promotion promotion viewed view promotion signed in login signed up sign up before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream