Google Analytics 4 (Measurement Protocol)

introduction the google analytics 4 (ga4) measurement protocol is a set of rules that lets you send event data directly to ga4 from a server or backend system, rather than from a browser or app it’s useful for tracking events that happen outside of a user’s device—like purchases from a third party payment system or offline interactions it complements client side tracking and helps bridge gaps in your analytics data getting started you will need the relevant api secret and measurement id of your google analytics property to connect this destination obtain the api secret an api secret generated in the google analytics ui to create a new secret, navigate to admin > data streams > choose your stream > measurement protocol api secrets > create obtain the measurement id the ga4 measurement id associated with a stream for web locate this in the google analytics ui under admin > data streams > choose your stream > measurement id for apps locate the the firebase app id, found in the firebase console under project settings > general > your apps > app id connecting to the google analytics 4 (measurement protocol) cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select google analytics 4 (measurement protocol) from the destination catalog enter in the destination name, api secret , and the measurement id click "create" to connect