Facebook Pixel

introduction facebook pixel is a piece of code you add to your website to track visitor actions, such as page views, purchases, or sign ups it helps advertisers measure the effectiveness of facebook ads, optimize campaigns based on user behavior, and retarget visitors with personalized ads across facebook and instagram getting started this is a device mode destination you will need the facebook pixel id to connect this destination you can locate the facebook pixel id from the snippet created on the facebook pixel creation page connecting to the facebook pixel cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select facebook pixel from the destination catalog enter in the destination name and the facebook pixel id click "create" to connect