TikTok Conversions

introduction the tiktok conversions destination is a data integration that sends event data—such as purchases, sign ups, and other key user actions—from your website or backend directly to tiktok this destination helps you track how users engage with your brand after seeing or clicking on your tiktok ads getting started you need your tiktok access token and pixel id to connect this destination please see tiktok’s events api documentation for information on https //business api tiktok com/portal/docs?id=1739584809311234 as well as https //ads tiktok com/marketing api/docs?id=1701890979375106 connecting to the tiktok conversions destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select tiktok conversions from the destination catalog enter in the destination name and the tiktok access token and pixel id click "create" to connect chord events relevant for destination not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination the chord tracking plan events used by the https //ads tiktok com/help/article/supported standard events?lang=en destination are chord tracking event destination event account created completeregistration callback started contact checkout started initiatecheckout download link clicked download form submitted submitform order completed completepayment page pageview payment info entered addpaymentinfo product added addtocart product added to wishlist addtowishlist product clicked clickbutton product viewed viewcontent products searched search subscription created subscribe before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream